Friday, August 14, 2009

Olympic sweaters unveiled Monday

The Olympic hockey team will look a bit different this year.

The familiar puck carrying hockey player with a backdrop of the black and red maple leaf, is no more.

After a legnthy battle with the International Olympic Committee who just recently decided to enforce their rule that national sport federation logos cannot be placed on uniforms... (conveniently and, I say, rudely when Canada is hosting the games on its soil)... Hockey Canada relented and had to choose a new logo.

They're unveiling that new logo on Monday. Which will coincide with the launch of retail sales of the new logo so hockey fans can now gorge themselves on spending more money on keeping up with the latest logo.


I suppose the good news is proceeds of sales with the official logo go to Hockey Canada.

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